Tip 64. Understand the distinction between Working and Producing.

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Do you really get work done when you e-mail someone…or is just information being exchanged?

There is a difference between Working and Producing. Preparing and sending out twenty-five sales proposals is Working. Closing twenty-five sales (or just even one) is Producing.

Working is the act of doing; the motion involved; the effort.

Producing is the accomplishing of a result; the sale that was closed. The product that was made.

Are you working hard but not getting the results you want? When you go through your e-mail, you are definitely Working, but are you really Producing—or are you just moving information back and forth?

It used to be: Work hard.

Then it was: Work smart.

Now it is: Produce a result.

© Greg Vetter 2018. All rights reserved